Email tracking is useful when the sender wants to know if the intended recipient actually received the email, or if they clicked the links. Some shortening services, such as goo.gl, tinyurl.com, and bit.ly can generate URLs that are human-readable, although the resulting strings are longer than those generated by a length-optimized service. My third choice, which was once my first choice, is Bitly. Further data will appear in the Behavior > Events pane after a few hours.Track outbound links Find out when users click a link to leave your site. Technically, Google Analytics code could be placed into the HTML of an email to try to track that data.
Many URL-shortener services offer the option to track how many clicks each link gets. Example: South Park Studios uses cart.mn to recreate, in a shortened form, the name of one of its most well known characters. In this case, this is what I used: Category: Email Link Click – I manually named this, so it’s easy for me to see that this category includes any link on an email address.
Creating large sets of extremely small segments will not result in useful data for your analysis. Create smart link targets to automatically route visitors by language or operating system so that we end up with engaged customers instead of bounces. This will bring up: A) All linking root domains that are pointing to your PDF B) The page they are linking from C) The domain authority of their site. You can use up to one source parameter and five sub ID parameters, each of which appear in your stats and conversion reports.
As you shorten your links, Google will display them below with its long URL version, when it was created, its corresponding shortened goo.gl link and how many clicks it has received. It depends on how the backlink has been set up on the website.
By clicking on the toolbar button, a TinyURL will be created for the page you are currently at. Undo Undo Shorten URL @ShortenURL 17 Jul 2011 More Statistics for Sunday, July 17, 2011 Thanks. When a user clicks on a link that is being listened to, Google Tag Manager fires off a gtm.linkClick event. If you’d like to override the default value of email for utm_medium or add new utm parameters to your links, then go to the Advance tab of your template/campaign. We strongly recommend you thoroughly test your campaigns that use Google Analytics tracking to ensure your links function properly. If your request includes an auth token, then this URL will be unique. Often regular unshortened links may be aesthetically unpleasing. Do E-Commerce and Analytics360 data figures not match on your campaign report? Due to the differences in Google Analytics and MailChimp tracking, it's normal for Analytics360 and E-Commerce revenue figures to vary. If you’d like to override the default value of email for utm_medium or add new utm parameters to your links, then go to the Advance tab of your template/campaign. Other URL shortening services provide a similar destination display.[32] Security professionals suggest that users check a short URL's destination before accessing it[citation needed], following an instance where shortening service cli.gs was compromised, exposing millions of users to security uncertainties.[33] There are several web applications that can display the destination URL of a shortened URL.[citation needed] Some URL shortening services filter their links through bad-site screening services such as Google Safe Browsing. For example, the URL "" can be shortened to "", and the URL "" can be shortened to "". We then redirect the user to the destination URL. It allows for custom domains so you can brand your shortened link. Shortcomings[edit] Short URLs often circumvent the intended use of top-level domains for indicating the country of origin; domain registration in many countries requires proof of physical presence within that country, although a redirected URL has no such guarantee.