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You could create a complex UTM code structure for a link but then shorten it via Bitly and use the link on a piece of direct mail. The shortest possible long-term URLs were generated by NanoURL from December 2009 until about 2011, associated with the top-level .to (Tonga) domain, in the form , where xxxx represents a sequence of random numbers and letters.[15] On 14 December 2009 Google announced a service called Google URL Shortener at goo.gl, which originally was only available for use through Google products (such as Google Toolbar and FeedBurner) and extensions for Google Chrome.[17] On 21 December 2009, Google introduced a YouTube URL Shortener, youtu.be.[18] From September 2010 Google URL Shortener became available via a direct interface. Once Twitter (and other social media) took off and introduced the 140-character limit, that shortened link became even more important. Unless you want to track URLs, you have no need to run to an outside website in order to make your URLs smaller, Twitter only counts links for a certain number of characters now. If you’re logged in you can also get the shortlink for any page on WordPress.com, there’s a link under the “Blog Info” menu in your admin bar. You just need the Tracking ID that starts with "UA-." If you’ve transferred your property and didn’t set up a new one, you can find your Tracking ID in your Google Analytics Account under Admin > Tracking Info > Tracking Code.

A total of five parameters are automatically appended when you enable Google Analytics: utm_campaign: will automatically be the name of the campaign as it appears in Sailthru. utm_medium: will automatically be “email”. utm_source: will automatically be “Sailthru”. utm_term: will automatically be the name of the sending list as it appears in Sailthru. utm_content: if you are sending an AB Split or AB Winner or Auto Winner Campaign, this utm parameter will be added to your links. Buffer: If you currently use Buffer or manage your social media channels this is a great platform. They never place a “naked” link on any other website, especially is its an affiliate link. This will bring up: A) All linking root domains that are pointing to your PDF B) The page they are linking from C) The domain authority of their site.

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Click the name of the report you want to work with. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).