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However, while Analytics shows exit pages it won’t tell you which links users clicked to leave your site. On the offer page, you can add the two most common parameters, aff_sub and source, via the Generate Tracking panel. Social media dashboard and notifications to gauge the impact of my social media marketing; alerts me to sudden changes in discussion volume and helps identify brand publicity issues. Tracking Out-going Links with Google Analytics With Google Analytics, you can also track outbound links on your website. You should see the activity in the Analytics Real-Time > Events panel.

Make sure your Google Analytics settings allow E-commerce data All done. Many people use URL shorteners when they share links to private content, and in fact many web services like Google Maps have offered automatic generation of shortened links for driving directions that reveal personal information like home addresses and sensitive destinations like "clinics for specific diseases (including cancer and mental diseases), addiction treatment centers, abortion providers, correctional and juvenile detention facilities, payday and car-title lenders, gentlemen’s clubs, etc."[34][35] Additional layer of complexity[edit] Short URLs, although making it easier to access what might otherwise be a very long URL or user-space on an ISP server, add an additional layer of complexity to the process of retrieving web pages. This appends one of the two following parameters to the tracking link: url_id random_url When the url_id parameter is added to the tracking link, the numerical ID value references the ID of an additional offer URL in the offer that the affiliate can redirect traffic to: If there is more than one offer URL added in the offer, there will also be an option to select a random URL from the list. In this example we have used Twitter. utm_medium parameter is used to describe what kind of medium we have used, in this example we have used a Tweet. utm_campaign parameter to define a campaign name, slogan, promo code, etc. utm_term parameter is used to identify paid search keywords. utm_content You could be using a variety of content types in a campaign, this element allows you to differentiate among them.

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The links toolbar may not be visible in all setups and in most browsers, you can enable it in the View->Toolbars menu of your web browser. Get all the handy power of a link in a much smaller package, right? In addition to easy link shortening, you can use the service with your own domain, customize the characters at the end of your links, get real-time statistics and even see which countries your clicks are coming from. Top-level domains of countries such as Libya (.ly), Samoa (.ws), Mongolia (.mn), Malaysia (.my) and Liechtenstein (.li) have been used as well as many others. We’ll want to know: Where users are going How often they’re clicking What pages they’re clicking from The anchor text they’re clicking on From the data we can take action by: Pruning unclicked links Create new content in the vein of the highly clicked links Update the current article to provide additional clarity Using GTM for Event Tracking While you can use jQuery to track the click events, we’ll be using Google Tag Manager because the auto-event tracking feature makes it a fairly simple implementation and future tweaks won’t require engineering cycles or production pushes.

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In November 2009, the shortened links of the URL shortening service Bitly were accessed 2. Buffer: If you currently use Buffer or manage your social media channels this is a great platform. Once you’ve mapped out your plan, then you can start creating tags. Once you are set, you can now view cool stats and detailed charts of your links (e.g. unique and non-unique clicks). Your changes aren’t saved automatically, so make sure to choose "Save" to integrate your event with Google Analytics.

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The macro below will allow you to grab just the hostname from the outbound URL. When you publish a longer URL, people can see what main website they are being directed to and feel comfortable with following the link. Sometimes a short URL is useful simply to give someone over a telephone conversation for a one-off access or file download, and no longer needed within a couple of minutes. This example assumes that you are using the analytics.js tracking code. You should use the one that’s right for your use case, but below is what I typically use on this site. The Free Shortening tool: Yourls Once you have your hosting sorted, you need to download the free shortening tool called YOURLS (Your own URL shortener). Before we answer that question, lets first talk about why would you want to track links in Google Analytics? A common example of this is when publishers want to pre-populate a lead generation form with user contact information to help improve conversion rates. If it's not available, you'll need to locate a registrar who handles the domain extension in question.


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