To view individual link results, follow these steps. Authorizing requests and identifying your application Every request your application sends to the Google URL Shortener API needs to identify your application to Google. It doesn’t work for any URL in the world, just WP.com-hosted ones. It's one of the most widely used options out there, and you'll often find it integrated with lots of other services as well as third party apps like TweetDeck and TwitterFeed. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).