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Having a link shortener protects users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity. Consider alternate extensions: If your top choice isn't available, consider using a country code TLD (ccTLD) such as .to or .co.

Keyword This field should never be used in an email campaign. Copying an address on a mobile device Open your preferred mobile Internet browser. But that's where the myth of having links regardless of where they came from to a website ended. Example: South Park Studios uses cart.mn to recreate, in a shortened form, the name of one of its most well known characters.

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Office 365 URL Shortener

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One good way to do this is to use Domai.nr, which links directly to registrars for many domain extensions. He tracked seven 301 redirects before he got to the actual URL destination. There are other masking or cloaking techniques but most are frowned on by search engines due to potential for abuse and usually make use of javascript, server configuration or scripting languages such as php or perl. Here are some guidelines: Campaign Name This field should contain some of the most specific information about what kind of email this is.

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It’s pretty cool because you don’t have to add it as a browser extension, but as a link to your Bitly account that shows up in the the sidebar. MailChimp reports provide a few different metrics for measuring click activity on a campaign report. Aside from the custom domains that you can use with the premium option, you can also view campaign comparison charts, download the data as an excel file, filter clicks data, and much more. This may sometimes be done using short, CAPTCHA-protected URLs, but this is not common.[3] Makers of URL shorteners usually register domain names with less popular or esoteric Top-level domains in order to achieve a short URL and a catchy name, often using domain hacks.

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Buffer: If you currently use Buffer or manage your social media channels this is a great platform. To use custom campaigns, you add UTM parameters to your URL which are then recorded in your custom analytics report. For specific examples about email, PDF, social media links, and more see Part II. Hanselman was redirected through a convoluted path that used link shortening for analytics and tracking, and found the end result frustrating from a user standpoint. Aus: domains.com/ domain-shortener How To Create Branded . Namely, I want to make sure that if have an absolute internal URL with www vs non-www that I capture both cases. The regEx is a bit more complex than one would expect but it’s addressing a couple of use cases. If not, then it might be reused from a previous request to shorten the same URL. longUrl is the long URL to which it expands.


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