You may add larger groups in-between, though, like different offers, campaigns or otherwise. Or if you have Google Tag Manager installed you can follow these steps: 1. Hanselman was redirected through a convoluted path that used link shortening for analytics and tracking, and found the end result frustrating from a user standpoint. For more information on how to set up Google Analytics tracking manually, take a look at Google's help pages for URL building and tagging your links. In addition to the PageRank issues with URL shorteners, there's the risk of putting your trust into a third party when you shorten an URL. All of the links in an email ought to be tagged with campaign variables, specifying the campaign, the source and which link was clicked.

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With GTM, all you have to do is add a small bit of code to your pages, and it creates a simple container where you can configure everything from GA to Ads, all through a simple admin panel. The Click Map shows you a visual representation of how each link performed in your campaign. After you click on “Edit” you can change your slug to match whatever keywords (2-5 words are best) you are focusing on in the post.

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It should give some feel for the content of the email. The default value of None causes no event tracking. Get everything hooked up Some services, such as Bitly, let anyone create a vanity URL shortener. A circumvention could be that a website provided its own shortlinks instead of relying on a third-party shortening service – but this is not common. Click the “Details” link beside the shortened URL in Goo.gl to view basic click statistics, including the number of people who clicked the link on your Facebook wall.

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Don’t fall for one of those “build your Twitter follower count fast” programs. This can result in URLs that are hundreds of characters long and that contain complex character patterns. This means your URLs for blog posts will be instead of or something along those lines. Without tracking those metrics, how do you know which method is working the best? You get valuable tracking information including when the link was clicked, where it came from, the search keywords used, the IP address of the visitor and more. For segment A, the value will be “A”, for B, “B” and “Final” for the Final version of the AB Winner/Auto Winner test. This is something you’ll often hear from link shortener detractors.