The Google Analytics campaign title combines the MailChimp campaign title with the date to make it easy to search for in your Analytics dashboard. Set Different Titles for Emails in a Series All emails in an automation series will have the same title in your Google Analytics account unless you set a separate title for each. Owned Media email and SMS campaigns, web site banners and landing pages, viral posts on social media or even QR codes on physical posters. This is achieved by using a redirect which links to the web page that has a long URL. Libya, for instance, exercised its control over the .ly domain in October 2010 to shut down vb.ly for violating Libyan pornography laws.
Google’s URL Shortener is handy, though it does allow anyone to access the public analytics on each link. Whatever the case, the answer seems to be using a link shortener. Can generate transcribable short links in printed brochures for publicity events. They keep URLs that are loaded with UTM tracking tags from looking ugly by hiding the length and characters in the UTM tracking system.
You can also get a visual glimpse of your engagement for a different perspective. But the details of how to do this are well out of the scope of this article. URL shorteners typically work by redirecting users using a special server response commonly referred to as a "301." This tells the browser that the resource at your short URL has been permenantly moved to the full URL's location.
Shortcomings[edit] Short URLs often circumvent the intended use of top-level domains for indicating the country of origin; domain registration in many countries requires proof of physical presence within that country, although a redirected URL has no such guarantee. Linkrot[edit] The convenience offered by URL shortening also introduces potential problems, which have led to criticism of the use of these services. Social media dashboard and notifications to gauge the impact of my social media marketing; alerts me to sudden changes in discussion volume and helps identify brand publicity issues. Recently bit.ly announced the addition of a premium service to its URL-tracking system.
Interestingly, that same infographic suggests that posting shortened URLs later in the week will give them a “longer lifespan”, clicking many days after it was posted. The bad news is that if you’re posting links on Twitter, your link will automatically be shortened using Twitter’s t.co shortener. Typically, data: and javascript: URLs are not supported for security reasons. Your web hosting service provider will have a firewall to protect sites from virus and malware. Google’s URL Shortener is handy, though it does allow anyone to access the public analytics on each link. Add retargeting pixels in short links to track interest in specific products and maximize advertisement ROI. Here’s some of the click tracking information you’ll see in your overview. Here’s some of the click tracking information you’ll see in your overview. Create a variable in Google Tag Manager that picks up the client ID. From Google Event Tracking Guide Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. If done properly, you should have in the above box. You may also want to consider joining 301works, a free service from the Internet Archive that works to create a database of all shortened URL mappings. However, we don’t want to exclude any href that starts with 2 slashes because those are usually fully qualified absolute URLs that are trying to be protocol relative (typically sites that have both HTTP and HTTPS experiences).