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Be sure that you spell gtm.linkClick exactly as it looks: this field is case sensitive. Tracking Search Traffic to the PDF Add a URL parameter to every link pointing to each PDF document on your site. While this solution might not compete with the extremely short URLs that link shortening services can provide (and without the equivalent analytics packages), it would avoid the link shortening middleman and let your user know at a glance where your link will take them. — Is link shortening for you?
Some folks might already be fully familiar with the process of URL shortening, providing a shorter and sometimes more memorable URL that is easier for someone to type out or include in an email or other short message. With that said, if you do need to track your URLs, or you want alternative ways to post there are plenty of ways to do it: Bit.ly: Probably the most popular URL shortener for Twitter because it was one of the first to let you track your tiny URLs. Top links clicked The URLs that were clicked the most in your campaign. View Click Results on the Links Page The Links page tells you how each URL performed in the campaign. I like Bitly because it has a pretty interface and a login for all of the links you create.
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To use custom campaigns, you add UTM parameters to your URL which are then recorded in your custom analytics report. Include retargeting pixels in my links to build a fan list.
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It is reserved for campaigns using paid keywords. The need for this came about when one of our Healthcare Marketing clients needed to track the actual impact their PDFs were having on their organic search volume, and traffic in general. Here’s how to optimize your conversion rate, so you can make sure your promotional efforts pay off in actual ticket sales — not just pageviews.
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But I find this to be in the common order of usage for my own needs. But, if you need to shorten some links off of Twitter, or for other reasons, these are all great options.Welcome to TinyURL!™ Are you sick of posting URLs in emails only to have it break when sent causing the recipient to have to cut and paste it back together? With Bitly, you can track how many clicks your shortened links receive, plus bookmark and organize your links on your own personalized Bitly dashboard. Ow.ly is a link shortening option that is part of the Hootsuite service. By tracking those links, you can find which one is working the best. Link shortening adds another of redirection to an “already creaky system“, according to Joshua Schachter, the founder of Delicious. You can also share files, images and videos easily with Ow.ly in all sorts of different formats.
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