The benefit to Buffer is being able to keep your feed populated even when you’re too busy to post. buff.ly/0a0b0c0 Hootsuite: For the professional user, there’s Hootsuite. Therefore among the other tasks that you perform on your website, use this handy link tracker also. Not all protocols are capable of being shortened as of 2011, although protocols such as http, https, ftp, ftps, mailto, mms, rtmp, rtmpt, ed2k, pop, imap, nntp, news, ldap, gopher, dict and dns are being addressed by such services as URL Shortener. A link converted by Twitter’s link service is checked against a list of potentially dangerous sites.
This data is useful in aggregate to determine the response to your emails, including attributing purchases to sends, and also at the individual level to determine a user’s engagement and interaction with Lifecycle Optimizer rules and Audience Builder filters. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).