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It's one of the most widely used options out there, and you'll often find it integrated with lots of other services as well as third party apps like TweetDeck and TwitterFeed. As a result, many have been removed from online registries or shut down by web hosts or internet service providers.

For example: This will redirect users to mylandingpage.com if and only if their device isn’t supported by the app store to which the tracker points. What’s really great is you don’t have to add any of your own custom javascript. Twitter even lets you schedule Tweets now ... sort of. The Reddit community strongly discourages – and in some subreddits, outright bans – URL shortening services for link submissions, because they disguise the origin domain name and whether the link has previously been submitted to Reddit, and there are few or no legitimate reasons to use link shorteners for Reddit link submissions.[29] [edit] Sites such as Adf.ly use a number of advertising techniques, including interstitial advertising, to generate revenue. URL Shortener and Link Management Platform is exclusive to anything Redirecting with its broad choices and propelled highlights. Every blog and post on WordPress.com has a WP.me URL now.

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Demos & Tools uses this technique on the sign-in and sign-out buttons to help track the usage of those features. If the shorthand link is found to be associated with a URL, the URL is fetched, otherwise an error message is returned.[7] The patent was filed in September 2000; while the patent was issued in 2005, US patent applications are made public within 18 months of filing. With TinyURL, you can actually customize the end letters and numbers as an option.

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And if I was using Twitter.com to Tweet as I sometimes do, then I wouldn’t use one, I’d just let Twitter shorten it. This is achieved by using a redirect which links to the web page that has a long URL. Many people use URL shorteners when they share links to private content, and in fact many web services like Google Maps have offered automatic generation of shortened links for driving directions that reveal personal information like home addresses and sensitive destinations like "clinics for specific diseases (including cancer and mental diseases), addiction treatment centers, abortion providers, correctional and juvenile detention facilities, payday and car-title lenders, gentlemen’s clubs, etc."[34][35] Additional layer of complexity[edit] Short URLs, although making it easier to access what might otherwise be a very long URL or user-space on an ISP server, add an additional layer of complexity to the process of retrieving web pages. Twitter will use this to make your timeline better. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).